Jobjuice Marketing

Jobjuice Marketing

开发者
Jobjuice.com LLC
分类
App ID
359562145
价格
98.00
最新版本上线日期
2017年09月14日
地区
中国
应用截图
设备
Jobjuice Marketing App 截图
Jobjuice Marketing App 截图
Jobjuice Marketing App 截图
Jobjuice Marketing App 截图
Jobjuice Marketing App 截图
应用描述
***Featured in App Store’s: “What’s Hot”, “New and Noteworthy” and “Staff’s Favorites"***

The Marketing App is a complete reference guide and job interview preparation tool created for MBAs and business professionals pursuing a career in marketing or business management.

Access this reference tool anywhere, anytime! The Jobjuice Marketing App emphasizes practicality and efficiency as a reference and learning tool providing vast amounts of marketing strategy information at your fingertips!

Features/Benefits:

- Over 50 cards filled with marketing concepts and frameworks
- A complete section on the marketing interview
- Create groups of cards by marketing topic or interview question
- Test your recall by flipping through random cards
- Use easy cross references and links within cards
- Find topics using the deck’s search engine
- Version 1.2 includes English, Korean and Japanese - adapts to default language on device

Jobjuice was founded by Wharton MBAs, who while at business school provided their fellow students with powerful reference and interview preparation tools for banking, consulting and marketing. All the knowledge and experience of the recruiting process and the particular subject areas was distilled into a practical and easy to use format.

The App encourages dynamic preparation to develop creativity, structured thinking and solid business sense. There are over 50 themes (see contents below) that use cross-referencing to reinforce the links between strategic marketing and business concepts.

Jobjuice Marketing has helped MBA students around the world land their dream marketing jobs and is also a great reference tool for them in their current marketing jobs.

"Flashcards make case prep seem more like a game- like it." Leigh Ann Hemenway- Fuqua MBA

"This deck is a great help for people preparing for a marketing position, as well as an excellent quick reference source for people on the job in marketing and general management." Mikkel Pilemand –International Marketing Director, Carlsberg

We are always happy to hear your comments and suggestions. Please email us at info@jobjuice.com

CONTENTS:

Marketing Management
Marketing Framework
Case Tools
The 4Cs Framework
The 4Ps Framework
Economic & Quant. Tools
Segment-Target-Position
The Macro Environment
Industry: Porter’s 5 Forces
Market & Comp. Dynamics
Product Life Cycle (X 2)
Consumer Adoption Rates
Identify Problem/Opportunity
Company Analysis
Company Value Chain
Competitor Analysis
Value Vectors
Comp. Positioning Strategies
Perceptual Map Customer Analysis
Customer Decision Process
Customer Relationships
Customer Willingness to Pay
The Value Net
Collaborator Analysis
Pricing Analysis
Promotion Analysis
Advertising & Publicity Analysis
Place (Channel) Analysis
Product Line/Mix Analysis
Brand Analysis
Revenues
Costs
Profit & Market Share
Breakeven Analysis
Forecasting
EVC & LTVC Segmentation
Targeting
Position
Marketing Research Basics
Marketing Research Methods
Conjoint Analysis
Pricing Implementation
Advertising Implementation (x2)
Sales Force Implementation
Sales Promo Implementation
Place (Channel) Implementation
International Expansion
New Market Entry
New Product Development
Entry Strat.: Pioneer vs. Follower
Internet & Strategy
Internet Marketing
Web 2.0 and E-marketing
The Web 2.0 Landscape
Search Marketing
E-Mail and Affiliate Marketing
Social Media Marketing/On-line Buzz
E-Marketing Metrics
显示全部
基本信息(iOS)
  • 开发者

    Jobjuice.com LLC

  • 供应商

    Jobjuice.com LLC

  • 发布日期

    2010-04-06

  • 更新日期

    2017-09-14

  • Bundle ID

    com.jobjuice.JobJuice

  • 版本

    2.2

  • 大小

    39.45M

  • 是否支持 Watch

    不支持

  • 家人共享

    可使用

  • 支持网站

    http://jobjuice.com

  • 开发者网站

    http://jobjuice.com

  • 兼容性

    需要 iOS 5.1 或更高版本。与 iPhone、iPad 和 iPod touch 兼容。

  • 支持语言

    日语,英语,韩语

  • 发行国家/地区

    中国, 中国香港, 中国台湾, 美国, 日本, 韩国, 澳大利亚, 加拿大, 阿根廷, 安圭拉, 安提瓜和巴布达, 巴巴多斯, 巴哈马, 巴拉圭, 巴拿马, 巴西, 百慕大, 玻利维亚, 伯利兹, 多米尼加共和国, 多米尼克, 厄瓜多尔, 哥伦比亚, 哥斯达黎加, 格林纳达, 圭亚那, 洪都拉斯, 开曼群岛, 蒙特塞拉特岛, 秘鲁, 墨西哥, 尼加拉瓜, 萨尔瓦多, 圣基茨岛和尼维斯, 圣卢西亚, 圣文森特和格林纳丁斯, 苏里南, 特克斯和凯科斯群岛, 特立尼达和多巴哥, 危地马拉, 委内瑞拉, 乌拉圭, 牙买加, 英属维尔京群岛, 智利, 阿尔巴尼亚, 爱尔兰, 爱沙尼亚, 奥地利, 白俄罗斯, 保加利亚, 比利时, 冰岛, 波兰, 丹麦, 德国, 俄罗斯, 法国, 芬兰, 荷兰, 捷克共和国, 克罗地亚, 拉脱维亚, 立陶宛, 卢森堡, 罗马尼亚, 马其他, 马其顿(前南斯拉夫), 摩尔多瓦共和国, 挪威, 葡萄牙, 瑞典, 瑞士, 塞浦路斯, 斯洛伐克, 斯洛文尼亚, 土耳其, 乌克兰, 希腊, 西班牙, 匈牙利, 意大利, 英国, 中国澳门, 巴布亚新几内亚, 巴基斯坦, 不丹, 菲律宾, 斐济, 哈萨克斯坦, 吉尔吉斯斯坦, 柬埔寨, 老挝人民民主共和国, 马来西亚, 蒙古, 密克罗尼西亚联邦, 尼泊尔, 帕劳, 斯里兰卡, 所罗门群岛, 塔吉克斯坦, 泰国, 土库曼斯坦, 文莱, 乌兹别克斯坦, 新加坡, 新西兰, 印度尼西亚, 越南, 阿尔及利亚, 阿拉伯联合酋长国, 阿曼, 阿塞拜疆, 埃及, 安哥拉, 巴林, 贝宁, 博茨瓦纳, 布基纳法索, 佛得角, 冈比亚, 刚果共和国, 几内亚比绍, 加纳, 津巴布韦, 卡塔尔, 科威特, 肯尼亚, 黎巴嫩, 利比里亚, 马达加斯加, 马拉维, 马里, 毛里求斯, 毛里塔尼亚, 莫桑比克, 纳米比亚, 南非, 尼日尔, 尼日利亚, 塞拉利昂, 塞内加尔, 塞舌尔, 沙特阿拉伯, 圣多美和普林西比, 斯威士兰, 坦桑尼亚联合共和国, 突尼斯, 乌干达, 亚美尼亚, 也门, 以色列, 印度, 约旦, 乍得

  • 内容评级

    4+